Over the past few years, I have connected with what seems like hundreds of "Soloprenuers", many of whom have been through the corporate shuffle or wanted a career change.
Funny thing is, I find the same challenge with all of them, we know that we should be utilizing the amazing resource of social media to help scale our brand and business, but how?
I had those same question several years ago and by trail and error, which I spent way too much time on the errors, I landed on the simple formula of giving rather than asking.
Giving value to what my followers thought was interesting, organically changed the engagement rather than focusing on the views . I stopped looking for followers and focused on giving more to those already following.
what is this value thing?
I created a value based theory that helps remind me of my core content development belief, which I call "Relationship Building Content" or R.B.C. I break it into the three areas that I know are important to my followers which hopefully will also resonate with you. I ask myself these three questions:
1) Does it help someones career?
2) Does it help someones business?
3) Will it inspire someone who is facing a challenge?
what is important to my followers?
Once I understand who my loyal followers are, I needed to understand what is important to them and what content makes them react either by an emotional reaction "Hey that happened to me too" inspirational reaction "Thanks, I needed that today" or educational "That's an interesting perspective".
My three categories of RBC:
1) Emotional (Stories That Show My Vulnerability)
2) Educational (Providing Facts & Real Life Experiences )
3) Inspirational (Stories of overcoming challenges)
I recently published a Digital Marketing On A Budget eBook which provides these practical tips, tools and resources available to help soloprenuers, startups, career seekers, freelancers, and professional grow their digital brand and business.
I guess you're wondering why I would give it away for free? Full disclosure, you ARE NOT required to give me an email, cell phone, or any personal information to receive this free eBook so this is not one of those lead generators or funnel. It's practicing what I am preaching with providing RBC and not expecting anything in return.
Consider this free eBook another tip of how you build an online reputation. When I provide value to you such as the above RBC tips and a free eBook and do it without asking for any information so I can blast you with emails everyday to sign up for a webinar, I am building a foundation of a relationship.
So to download for free with no strings attached, click "Free eBook" tab above.
I hope this information and ebook sparks new creative ideas and helps you grow your brand, business and become a social media rock star!
Ok I do ask one thing, If you found this information helpful, kindly share with others that you think it would bring value to as well. I would love to read and share comments of your success so please let us know your thoughts!
Best Wishes On Your Journey - Rob Thompson