He started his career sampling Mellow Yellow soda for a local Coke bottling distributor out of Charlotte, NC right out of college. Traveling to race tracks, college football tailgating and concerts.
That experience sparked an interest in the business and launched a career that put him on tour working for Momentum and IMG leading activation for several blue chip brands.
Today he leads business development at Bristol Motor Speedway and wrote a book to help recent college grads and young professionals trying to figure out their careers "MindShift Getting A Job In Sports".
He provides a great perspective in working on the agency side which gave him a base of understanding brands and connecting to consumers.
"Agency's are fantastic places to learn from the sidelines but working for one gives you a valuable perspective on the sports industry because of the vast areas needed to support a brand"